DYNAMICS OF SOCIAL SERVICES COMMUNICATIONS DURING THE COVID welfare-19 PANDEMIC IN “TULUS KASIH” SOCIAL WELFARE INSTITUTIONS IN BANDUNG CITY, WEST JAVA

Abstract

The neglected elderlies need extra protection, services, and treatments to maintain the coronavirus transmission in the social rehabilitation centre. The elderly condition is vulnerable and has increasingly become the focus of attention during the outbreak of the Coronavirus. Thus, communication of social services during the Covid-19 pandemic to elderly social welfare institutions needs to adapt to the Covid-19 pandemic situation. This study examines the communication dynamics of social services for the elderly during the pandemic at the Tulus Kasih Elderly social welfare institutions. This study uses a qualitative method with a case study approach. Data collection techniques are interviews, observation, focus group discussions, and literature studies. In addition, in-depth interviews were conducted with nine supervisors.  Researchers also conducted the focus discussion group with the leaders and employees of the Tulus Kasih Elderly Social Welfare Institutions. The results showed that the dynamics of social service communication during the Covid-19 pandemic ran in a conducive manner. Social services in nursing homes could be carried out adaptively so that they were able to meet basic needs, maintain physical health, support the development of psychological, social, and spiritual aspects for neglected older people. The study concluded that the dynamics of social service communication during the Covid-19 pandemic at the Tulus Kasih Elderly Boarding School were different from social service communication before the pandemic. Thus, social services change in the context of service communication for physical, psychological, social, and spiritual health.