AN EMPIRICAL STUDY ON COGNITIVE, AFFECTIVE AND BEHAVIOURAL CONSUMER RESPONSES TO USE OF AUGMENTED REALITY FOR PRODUCT PRESENTATIONS ON MOBILE APPLICATIONS IN INDIA. Vegueta, [S. l.], v. 24, n. 1, p. 188–200, 2024. Disponível em: https://vegueta.org/index.php/VEG/article/view/14.. Acesso em: 2 apr. 2026.