A STUDY ON CONSUMER PURCHASING DECISION IN ONLINE SHOPPING WITH REGARDS TO CHENNAI CITY IMPACT OF BRAND EXPERIENCE OVER BRAND LOVE IN ONLINE SHOPPING. Vegueta, [S. l.], v. 24, n. 2, p. 275–281, 2025. Disponível em: https://vegueta.org/index.php/VEG/article/view/110.. Acesso em: 12 feb. 2026.