AN EMPIRICAL STUDY ON COGNITIVE, AFFECTIVE AND BEHAVIOURAL CONSUMER RESPONSES TO USE OF AUGMENTED REALITY FOR PRODUCT PRESENTATIONS ON MOBILE APPLICATIONS IN INDIA. VEG [Internet]. 2024 Feb. 20 [cited 2026 Apr. 2];24(1):188-200. Available from: https://vegueta.org/index.php/VEG/article/view/14