A STUDY ON CORPORATE SOCIAL RESPONSIBILITY AS A DRIVER OF SUSTAINABLE COMPETITIVE ADVANTAGE IN DEVELOPING MARKETS

Abstract

This paper examines the relationship among company social responsibility (CSR) and agency normal performance that specializes in evolving CSR practices and their effect on organizational effectiveness. The relationship between corporation social responsibility (CSR) and agency normal performance which focuses on changing corporate social responsibility (CSR) procedures and their impact on organizational effectiveness is explored in this article. The study begins with an overview of social responsibility in business (CSR), emphasizing its significance, historical background, and research goals. The literature review provides a thorough assessment of CSR, theoretical frameworks, and key ideas about the sustainability of organizations. The study technique outlines the design, data gathering, and analytical procedures for evaluating distinct agencies' CSR activities at some unknown point in the future. In order to provide insights into how agencies enforce CSR practices and related challenging situations, the paper looks at CSR practices in manufacturing, provider location, and seasonal businesses. Case studies demonstrate difficulties and mistakes in carrying out CSR as well as successful CSR projects.