A STUDY ON CONSUMER PURCHASING DECISION IN ONLINE SHOPPING WITH REGARDS TO CHENNAI CITY IMPACT OF BRAND EXPERIENCE OVER BRAND LOVE IN ONLINE SHOPPING. VEG [Internet]. 2025 Aug. 6 [cited 2026 Apr. 29];25(2):275-81. Available from: https://vegueta.org/index.php/VEG/article/view/110