A STUDY ON STRUCTURAL TRENDS AND JOURNALISTIC IMPLICATIONS IN THE INDIAN NEWS MEDIA SECTOR

Abstract

The Indian news media landscape, a vibrant tapestry woven from a colonial legacy, post-independence aspirations, and rapid technological advancements, finds itself at a critical juncture. This paper delves into the dynamic structural trends shaping the industry, exploring their profound implications for journalistic practices, ethical considerations, and the very essence of news dissemination in the world's largest democracy. Through an empirical analysis encompassing ownership patterns, technological disruptions, evolving consumption habits, and the rise of misinformation, the paper seeks to provide a nuanced understanding of the challenges and opportunities facing Indian journalism. By examining the interplay between market forces, political influences, and evolving social landscapes, this work aims to offer valuable insights into the future trajectory of news and its impact on the Indian polity and society.