GREENWASHING LAW: A FRESH START FOR GREEN CONSUMERISM PROMOTING QUALITY MANAGEMENT

Abstract

Environmental activist Jay Westerveld first used the phrase "greenwashing" in 1986 to attack a hotel's towel reuse program, claiming it put financial savings ahead of real environmental advantages.
Ten years later, the phrase became more widely known after Greer and Bruno's seminal book on environmental marketing was published in 1996.

Greenwashing is defined by Greenpeace as deceiving customers about a business's environmental policies or the advantages of a product or service for the environment (Chen & Chang, 2013; Delmas & Burbano, 2011).  Customers are now more conscious of the risks synthetic chemicals pose to their health and the environment. This has increased demand for organic personal care products and the desire for a better lifestyle (Ghazali et al., 2017). Green goods that are suitable for the skin and body are increasingly being considered by health-conscious consumers who are really concerned about the components utilized in the product (Johri & Sahasakmontri, 1998).