THE IMPACT OF TECHNOLOGY ON STUDENTS’ MOTIVATION TO LEARN ENGLISH LANGUAGE AND CULTURE: AN EXPERIMENTAL STUDY USING INTERACTIVE PLATFORMS AND AUTHENTIC VIDEOS IN ALBANIAN LOWER SECONDARY SCHOOLS.

Abstract

The integration of digital technology in English as a Foreign Language (EFL) has become increasingly central to modern pedagogical practices. This study examines the impact of interactive learning platforms and authentic video materials on student motivation to learn English language and culture in Albanian lower secondary schools. A quasi-experimental design was employed with 60 students across two schools, comparing an experimental group that used Quizizz, Kahoot, and authentic cultural videos with a control group following traditional textbook-based instruction. Data was collected through pre- and post-intervention motivation questionnaires, classroom observations, and teacher reflections. In addition, a google forms questionnaire collected responses from 98 English Language Teachers across Albania to measure the impact that ICT Integration has on enhancing students’ motivation on English language, communication and cultural competencies. Findings indicate that technology-enhanced instruction significantly increased students’ intrinsic motivation, cultural curiosity, and classroom engagement. Authentic videos improved learners’ cultural awareness, while interactive platforms strengthened enjoyment, confidence, and willingness to participate. The study confirms the potential of technology as a catalyst for motivational and cultural development and offers pedagogical implications for EFL teachers and curriculum designers in Albania and similar contexts.