BILINGUAL DISCOURSE ANALYSIS IN YOUTUBE COOKING VIDEOS

Abstract

The study on YouTube cooking videos remains limited particularly those featuring bilingual discourse, psychosemantic techniques, and episodic memory. This paper aims to highlight the culinary nuances demonstrated by chefs as they describe each recipe. The study focuses on showcasing the distinct linguistic aspects present in the cooking videos. The examination of how chefs employ semiotic analysis, discourse analysis, psychosemantic strategies, and episodic memory techniques in their presentations forms the basis for this study. The research is based on a systematic collection and analysis of selected YouTube cooking videos. The findings emphasize YouTube’s role as an educational platform and illustrate how technology facilitates knowledge sharing across the globe. The insights from this study contribute to a deeper understanding of the diverse linguistic and instructional elements embedded in YouTube cooking videos.