COMMUNICATING SUSTAINABLE DEVELOPMENT GOALS THROUGH WEBSITES: A QUALITATIVE ANALYSIS OF INDONESIAN COMPANIES

Abstract

Corporate websites are recognized as a key channel for sustainability communication. This article aims to explores the communication strategies employed by Indonesian Fortune 500 companies. This study uses systematic thematic analysis consisting of transcript collection and quote selection; keyword identification; coding; theme determination; and identification of focus on SDGs. The research was conducted on 10 companies listed in the 2024 Fortune 500 Indonesia. Based on the analysis, eight companies implement SDG sustainability practices in line with their core business. Meanwhile, the others are less in line with their core business. Besides, based on thematic analysis, innovation is the most dominant theme, followed by empowerment and environment, energy transition, and governance. In the context of transparency, companies need to prioritize and highlight the SDGs that most relevant to the company's core business. Companies should also share real-life stories that demonstrate the impact of CSR activities on specific SDGs. Finally, companies should enhance their websites by creating interactive features that allow users to explore the company's contributions to SDGs. For example, create website-based games to increase public engagement. Furthermore, companies can maximize interactivity by creating clickable elements and interactive storytelling using visuals, audio, or a combination of both.